BIG 95.3 – WPLZ FM

Date:11 Nov, 2015

BIG 95.3 – WPLZ FM

BIG 95.3 – WPLZ FM is Chattanooga’s only Classic Hits station with a music range from the late 60’s to early 90’s. Core artists include Duran Duran, Pat Benatar, Phil Collins, Queen, Boston, Michael Jackson, Toto and Journey. The station is programmed to distinctly appeal to a core audience aged 35 to 54, or Generation X, and is perfectly complimented by sister station BIG EASY 106.9 – WPLZ HD2. “Generation X” is generally defined as persons born between 1965 and 1976.

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52% Female / 48% Male

Median Age: 49

Weekly Audience (12+): 31,500

Weekly Time Spent Listening (12+):  5:45 Hours

*Nielsen Average: WI 16, SP 16, SU 16, FA 16 – Mon-Sun, 6am-12mid

Station Demo: