EASY 106.9 – WPLZ HD2 is programmed to perfectly compliment sister station BIG 95.3. Its Soft Adult Contemporary format is designed to attract a core audience aged 45 to 64, or the Boomer Generation, a group widely recognized as being born between 1946 and 1964. This core group controls the majority of the nation’s wealth and is increasingly remaining active longer in life.
BIG EASY 106.9 Core Artists include Billy Joel, The Commodores, Barbara Streisand, Celine Dione, Carly Simon, and Lionel Richie. The station features the incredibly popular host Delilah each evening from 7pm to midnight – 7 nights a week.
54% Female / 46% Male
Median Age: 46
Weekly Audience (12+): 17,500
Weekly Time Spent Listening (12+): 5:30 Hours
*Nielsen Average: WI 16, SP 16, SU 16, FA 16 – Mon-Sun, 6am-12mid