Tag Archives: Church

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4 personalities that don’t do communication well

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Everyone communicates something; not everyone communicates well. It takes a lot of control and skill to communicate effectively.

So, if you’re hiring someone for your church, or you have a volunteer helping you with communication, make sure they have the right skills but really make sure they have the right personality for it.

There’s nothing worse than someone in a position where they’re not the right person for the task. If that’s you, you’ll struggle with your personal life, won’t sleep, and won’t feel like you fit your position. If it’s someone you’ve hired (or manage), you’ll wonder why they don’t delight in their job, why they feel defeated, and ultimately why the work just isn’t getting done properly.

Here are four personalities to avoid in the communication role:

1. Narcissists

Where communication is all about them, not the audience. When someone (leader or communication person) uses communication to promote themselves as the hero in the story, it will almost always fail. A narcissist won’t feel successful because the audience will feel disconnected.

INSTEAD: seek someone who loves your audience and wants to understand the audience’s needs and goals. They’ll want to help the audience solve their concerns and achieve the goals. They’ll almost effortlessly want to make the audience feel loved. Your communication will work smoothly when everyone understands effective communication rises and falls on loving the audience.

2. Faint of Heart

Communication is difficult. If someone tackles it weakly, it will be ineffective and will be mostly ignored. Since there are so many communication channels, a ton of messages are pushed toward our audiences. To help manage this overwhelming wave of messaging, people have developed the ability to quickly ignore what isn’t relevant because we can’t take everything in. We overlook weaker messaging.

INSTEAD: seek someone who is a leader that rises to a challenge, understands the importance of measuring success and failure, and ultimately is a problem solver who wants to tackle the most difficult challenges. They learn from their failures by steadily improving in their ever-changing field.

3. Boring

Communication requires creativity. If someone does the same thing over and over again, they’ll eventually become boring. If they simply copy themselves or another church; no matter how unique the idea, they’ll soon become ignored, since people seek fresh new ideas and communication. This is why communication is so difficult!

INSTEAD: seek someone who can look at all the options and choose to push the limits with something that feels unique and creative.

4. Negative

Communicators have often become known as the “Minister of No” since they wrestle with constantly directing the ministries of the church away from communicating or designing inconsistently with the church’s standard (most people end up doing what’s right in their own eyes). Many churches require the communication person to shut down these rogue people who are simply trying to reach more people, but are doing it in a way that doesn’t feel like the church brand.

INSTEAD: seek someone who has a joyful personality, a heart of a teacher, and someone who enjoys encouraging people. Why? Because they’ll regularly have to encourage people to do it a better way. And it’s best for the church to have it done in a joyful teaching manner.

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New year, new initiatives: How to set up for success

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With a new year comes the sense of a fresh start. We’ve wrapped up the holiday season, got some rest, and are getting back to the office this week. As we begin the year, your church may have several projects in the queue.

Facility maintenance, software changes, new equipment installation, or perhaps a new building are all possible projects. As you prepare to launch these initiatives, consider these tips for setting the team up for success from the start.

Tip No. 1: Define the Scope

Every project faces scope creep — the inevitable “let’s add this on” phenomenon. To have a successful project, you need a defined finish line. Scope creep causes delays, bust the budget, and frustrate the team.

To reduce the likelihood of scope creep, define and document the scope of the project before you get started. A defined scope also helps the team (and anyone who asks) know what’s included in the project. Make sure this documented scope answers the following questions:

  • What are we trying to accomplish with this project?
  • When we complete the project, what will we look back on to determine if we were successful?
  • What is specifically included in the project?
  • What is specifically excluded from the project?

Tip No. 2: Approve a Budget

Once you have a set project scope, you’ll need to determine the budget. You might have to scale back the scope if the budget isn’t sufficient to accomplish what you’d initially planned. A high-level budget likely was approved to get the project started, but you may need to fine-tune it before moving forward.

Tip No. 3: Clarify Roles

It’s rare to have a project team where anyone on the team is 100% dedicated to the project. Typically, everyone already has a regular set of responsibilities they must handle before fitting in any project work. To help the team work efficiently and effectively together, each person needs to know their role (and the roles of others).

Create a documented job description for each project team member’s role. Review it with them and make those job descriptions available to the team. Ensuring everyone knows what leadership expects from them for this project (and what’s expected of others) helps prevent unmet expectations and confusion regarding who is responsible for what.

Tip No. 4: Establish Deadlines

Whether it’s an immovable deadline such as Easter Sunday or one that’s internally set (such as moving into a new building), you’ll need to set smaller deadlines leading up to the final one. Determine when the team must complete key milestones (installing the new software, ordering new equipment, getting final approval on the stage design, etc.). Consult with the team to set these dates, then hold them accountable along the way to meeting them.

What happens too often is that the team is held responsible for the big, immovable deadline but not for the incremental deadlines along the way. That leads to a last-minute scramble that exhausts the team and hurts their effectiveness. Instead, make sure the team meets the smaller deadlines to avoid working late nights the week before the big deadline.

While this isn’t an exhaustive list of what to do to help your project team succeed, these will go a long way towards helping your team start off well.

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5 tips for Christmas volunteer success

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Christmas services and outreaches require more volunteers than the typical Sunday service. From more people serving in the parking lot to handing out hot chocolate and candy canes, you’re going to need a few more helpers to pull off an amazing Christmas event.

Here are a few tips for making this year’s volunteer experience incredible for everyone involved.

Tip No. 1: Be Specific

Before you ask anyone to serve, make sure you know exactly how many people you need and in what roles. Set up various time slots so any one person doesn’t have to commit to serving all day if they’re not available.

Also, provide training to new volunteers. This training might be a bullet-point list or a meeting to review the details. Use your judgment as to what level of training is best, but never expect a new volunteer to know what to do automatically.

Tip No. 2: Ask Now

Potential volunteers are already booked (or will be soon) with multiple holiday parties, events, and travel plans. If you haven’t already filled your volunteer needs, pick up the phone now and start asking people to serve.

Tip No. 3: Host Your Volunteers

Simple things like providing coffee or hot chocolate for those serving outside show you value your volunteers. Set aside a small room for volunteers to recharge that contains snacks, drinks, and a place to sit.

Also, walk around and check-in with volunteers. Ask if they need anything, how they’re doing, if they’ve observed anything that you need to address, etc. Say “thank you” often and make sure volunteers know they’re making a difference.

Tip No. 4: Request Feedback

Soon after Christmas events, send an email to volunteers asking them to complete a brief survey. You can create a free online survey using a tool such as SurveyMonkey.

Ask 5-10 questions to get input on their experience as a volunteer and on the service as a whole. Consider inviting volunteer leaders to an after-service lunch in January to get more detailed input.

This may seem like a lot of work, but don’t forget that volunteers are on the front lines. They will hear or see things that you might not be able to witness.

They’re the ones who see the new family with three kids trying to navigate children’s check-in. They’re more likely to notice issues with seating, parking, and more. Ask for and humbly receive their feedback, then take the steps necessary to make improvements.

Tip No. 5: Show Your Appreciation

Volunteers want to know their efforts made a difference. A few simple gestures can encourage and motivate people to continue to serve. Send out hand-written thank you notes to Christmas volunteers.

Mention during the next service how many people were impacted by a Christmas outreach and thank volunteers for making that happen. For those who aren’t on a regular volunteer team, ask if they’re interested in joining one.

Volunteers can make or break a service. Take the time to invest in and value volunteers. When they know what you expect, understand how their service makes an impact, and feel valued, they’re more likely to serve with excellence (and more than just at Christmas).

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5 things your end-of-year letter must communicate

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I get it. You’re trying to remind your congregation that it’s the end of the year and you would love to be the recipient of their end-of-year donations above and beyond regular tithes. So, you put together a letter or an email and send it.

But wait. Here are five things you must effectively communicate if you want the right response:

1. Use a professional to write the letter.

Most people write in a very wordy, clumsy way. People dislike this! If you have a communicator, a writer, or a team of people who look after your communication, allow them to create this essential communication piece, or hire an expert.

They should have an understanding of your audience, a holistic knowledge of your ministry, and the skills to engage. Take their advice.

2. Keep it short. Personalize if possible.

No one wants to read long emails or letters. Edit. Edit. Edit. Carve it down to something that’s easy to scan. Most will read an initial short (2-3 lines) paragraph. Then, most will jump to a series of bullet points that contain the main reason you’re sending the letter.

Most people want the content to feel like it’s directed at them. Or, even better, they want to see themselves in the content. If you can mail merge or auto-insert personalized content, do it. Design the content so they feel you’re writing directly to them.

Oh, and more people will read a postscript (PS) than the whole letter — and expect it to remind them of the letter’s purpose — a great place to remind them of their next step.

3. Remind them how you spend their money. Personalize if possible.

You did spend their money this year, right? Think about two or three ways you spent your budget that resonates with “them” personally. Suggestion: reinforce your thread/vision/mission (it’s probably why they attend)!

Tell a compelling story (but edit it) and give them an easy URL link (i.e., YourChurch.org/2019) so they can view a short video that fills in the details of how you are grateful and how you used their money for ministry (that they would love to share).

4. Share your vision and why you need help. Personalize if possible.

Quickly tell a story that sets up the new year’s possibilities. Let them dream with you about what can be accomplished together.

Write it from their vantage point. People will give to accomplish their dreams or goals. Be specific with an amount, give a bonus “reach” goal, and explain what the added benefit will be for the church if you get there.

5. Integrate all of this into your communication channels.

It shouldn’t be a surprise to receive this letter/email. Mention the stories and your goals in the service, on your website, in your social media, and your other channels. Mention the letter, even! This serves the purpose of reinforcing the content and your ask, as well as something else to refer to in your message.

Oh, one last thing: Don’t only ask at the end of the year. Your end-of-year ask should be a concerted, planned, integrated effort throughout the entire year. That way all church communication leads to the why that people attend, give, and commit to the greater ministry of your church. And, of course, that leads to generous giving as part of worship.

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8 tools to be thankful for this year

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This week, those of us in the United States will gather around the table for a Thanksgiving meal. As we prepare the turkeys, mashed potatoes, and way too many desserts, here are several resources I’m thankful for this year.

We can use these tools to share the Gospel, save time, and be more effective as we minister in our communities.

Tool No. 1: Online Bible Apps

Through apps such as YouVersion or via websites like BibleGateway, we have the most significant book ever written at our fingertips 24/7. We can quickly share verses, look up various translations, and find commentaries about a specific passage.

Tool No. 2: Online Communication

It doesn’t require much time or budget to send out mass emails, post a sermon video, receive prayer requests online, and more.

Tools such as MailChimp, ConvertKit, and Constant Contact are a few examples of systems for sending mass emails. Social media is a great place to post videos and share information about your church (especially upcoming Christmas services).

Tool No. 3: Blogs and Podcasts

No matter how long we’ve been doing a particular job, we all have more to learn. A quick online search can lead to blogs and podcasts from people who’ve “been there, done that.”

Tool No. 4: In-Person Networks

The Church Network is an excellent resource for those in church administration roles. That can be a lonely job and one that few receive much training in before diving into the role. Attending the annual conference and seeking out a local chapter can make serving in this behind-the-scenes role much easier.

Tool No. 5: Online Communities

If you have any responsibility for communications at your church, you should check out the Church Communications Facebook group.

For those who handle the administrative/operational side of things, consider joining the Church Executive Administration & Operations Facebook group. Full disclosure: The author of this post hosts the Church Executive Administration & Operations group.

These and many other online communities provide an easy way to ask questions, share ideas, and get help from church leaders who’ve dealt with similar situations.

Tool No. 6: Canva

Oftentimes working at a church involves “other duties as required.” That might include creating graphics for a Facebook post or event flyer. If graphic design isn’t a skill you’d list on a resume, Canva can still make it look like you know what you’re doing.

Tool No. 7: LightStock

LightStock is an excellent resource for stock photos, videos, and more. The variety of style, format, and subjects makes this a great tool.

Tool No. 8: Online Project Management Tools

From planning a Christmas outreach event to organizing a campus cleanup day, leading a church is full of projects. Keeping track of all the tasks, people involved, deadlines, and resources isn’t a simple effort.

Instead of dealing with huge pile of sticky notes on your desk or to-do lists you keep losing, try using an online project management system. Asana, Basecamp, Trello, Monday, and Teamwork are a handful of examples. Most have free trials or free versions you can use. These systems are great for helping you coordinate projects with the whole staff, assigning tasks to volunteers, and receiving timely updates.

I hope this list stirs up some ideas and introduces you to a few tools you haven’t had a chance to check out yet.

Have a wonderful Thanksgiving and enjoy time with your family. I’m grateful for the work you do and how you serve the local church.

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How to plan for your Christmas guests’ next visit

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With Christmas coming soon, your church leadership team is probably working on plans for special services. As you focus on trying to attract first-time guests, it’s easy to overlook how to get them to come back after the holidays.

Step No. 1: Decide How to Gather Guest Information

They came to Christmas services — great! In order to follow-up with them, you’ll need to figure out a system on how to gather their contact information. Here are a few suggestions on how to do that:

  • Create connect cards that they fill out and hand in during the offering or after the service.
  • Create a mobile app (an electronic connect card) specifically for your church.
  • Use a text service to have guests text a designated number to fill out an online connect card.

Step No. 2: Decide What Information to Request

It’s best to keep this step as simple as possible. Instead of asking for their life history, stick to the basics. Whether paper or electronic, your request forms should include:

  • Name
  • Email address
  • Phone number

Step No. 3: Record Information in Your Church Database

Next, you’ll need to get this contact information recorded into your church management system (ChMS) or other database.

If you used paper forms to collect this information, get a few volunteers to stay after each service to enter the data right away. The sooner this happens, the better — you will want to reach out to your guests before the following Sunday service.

Step No. 4: Create the Follow-up Procedure

You have their info, now what? Here are a few options:

  • Send a mass email to guests, wishing them a Merry Christmas and inviting them to come back the following Sunday. This is also a good opportunity to highlight special events you have coming up or how they can get into a discipleship program.
  • Send a mass text message inviting them to come on Sunday for a new series entitled, “<insert title here>”.
  • Did they provide a phone number but prefer no text messages? Invite these guests with a phone call.

Step No. 5: Welcome Them Back

As you plan for the services soon after Christmas, consider how to welcome guests back to church. Host them after each service with a meet-and-greet with the pastor or other church leaders. Make sure volunteers are prepared to answer questions about the church — especially those working at a Guest Services or Welcome kiosk.

Step No. 6: Pray for Your Guests

The final step is the most important one. Pray for your guests. Pray that they have a desire to come back to your church. Pray that you will be given the opportunity to water the seeds that were planted during Christmas services.

It’s easy to get distracted by Christmas service preparations that we sometimes neglect to connect afterward. That’s why being intentional about the follow-up process gives us a better chance at ensuring guests feel welcomed and wanted.

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5 social content ideas for every sermon

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Church communication is not all about the tools. It’s more about content. It’s like saying that every church needs a Sunday service but doesn’t need to create engaging components in the service.

Your church needs to regularly build content that engages your congregation and attracts your community when they are considering a local church.

How does someone in a church communication role do that?! That’s the issue. Most churches have content creators (pastors, teachers, deacons, etc.), so communicators need to repurpose and edit existing content.

Then, the original content will be familiar once they attend.

A sermon is a piece of important content that should be extended as part of your church’s social strategy. Here are five ways to repurpose a sermon on your social channels to encourage engagement and attraction:

1. Create a takeaway that will drive people to the sermon.

Write a summary post that, when read, it makes someone want to hear the sermon (or attend next week).

EXAMPLE: Struggle with negative thinking? Pastor Smith nailed it with 3 tips from 1 Peter 5:8. Watch Here (link)

2. Create a short video clip with illustration setup.

Most sermons have a pinnacle illustration or story that sets up the problem or the solution of the sermon.

EXAMPLE: Have volunteers, while sitting in the service, tap their phone stopwatch and, using those numbers, make suggestions for illustrations. Get them to send you start/end times for easier video editing. Also, get them to rate them from 1-10 for impact (so you can choose whose to use). Who knows, there may be several!

3. Capture a quick testimonial of big takeaway.

Watch the congregation for someone who seems intent on the sermon.

EXAMPLE: Ask them after the service (in the parking lot or foyer) if they could be recorded for a brief takeaway for why they enjoyed the service. You could even ask someone before the service to prepare for the video afterward.

4. Design a graphic for sermon points.

Listen for the major sermon points and create graphics so they will remind those who attended and still make sense for those who didn’t.

EXAMPLE: Negative Thinking? Be Watchful for Positive Things (overlay on an active preaching picture). For the post? Want to hear more of what Pastor Smith said? Watch/listen to this point at 0:23 (link).

5. Shoot a follow-up video from the pastor.

Shoot a quick video with the pastor after the service. Ask them about one or two points. Or, ask for a big benefit for listening to the sermon online.

EXAMPLE: Hey Church! I struggle with negative thoughts like I’m sure you do. Today 1 Peter 5 spoke to me about three solutions for us and we talked about them in service. We had four ask for prayer but I’m sure many of you want to, too.

Click on the link and let us know how we can pray for you (link). Or post below and I’ll personally pray for you this week. Next week? We’ll be talking about How to Guard our Hearts. I’ll see you then!

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5 ways an event planner makes events more successful

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Hosting events involves a great deal of details and coordination. You’ll need to decide on the date, time, theme, location, and whether to charge a registration fee.

You’ll want to make sure people know about the event, including:

  • Facebook posts
  • Website updates
  • Mass emails
  • Posters
  • Announcements from the stage
  • Blurb in the bulletin

Then, there’s the task of getting volunteers signed up to help with the event (from preparation beforehand to the actual day of).

I could go on, but you get the point…there’s a lot to do to pull off a successful event.

If no single individual is truly in charge of the event…if no one tracks all the tasks, makes sure different groups communicate when they need what from each other, or keeps an eye on the big picture…then you’ll have chaos and unnecessary stress.

On the other hand, if someone is assigned to plan and coordinate the overall effort it’s as if you brought in a conductor for the orchestra. Instead of every member playing the music at his/her own pace, you have someone keeping everyone on the same tempo.

An orchestra without a conductor doesn’t make for great music. The same principle applies for a church staff trying to pull off an event without an event planner.

Here are five ways an event planner makes events easier:

1. Facilitates Communication

The ministry area hosting the event needs to decide on a theme and overall purpose. Someone needs to communicate that message to the team making graphics, writing copy for the website and emails, coming up with décor options, figuring out ticket sales, and coordinating volunteers.

An event planner can keep track of what each team member and/or department needs from each other, when they need to hand off deliverables or decisions, etc. This individual can make sure this information is communicated clearly and in a timely fashion.

2. Ensures everyone stays on task

An event planner works with the team to identify all the tasks required to make the event successful. He/she will make sure each team member knows when tasks are due, and which other team members need the output from that task. He’ll remind team members of their deadlines and gather updates from each individual.

3. Provide status updates to leadership

The pastor or ministry leader who’s responsible for an event would probably like to know how things are coming along way before the day of the event. That means you need to know the status of each task and how that impacts the overall progress of the team.

An event planner who has all that information at her fingertips can provide regular updates. This also can save the rest of the team from receiving questions from a concerned ministry leader. That saves everyone time and frustration.

4. Free up team members to do their best work

Most creative team members (décor, graphic design, worship leaders) prefer to not deal with details. That’s just not how God wired them.

When you have an event planner keeping track of all the tasks and making sure they’ve accounted for every last detail, that frees up others to do what they’re best at.

5. An event planner can quickly resolve issues and remove roadblocks

No plan is perfect, and stuff will happen that causes a problem. A good event planner sees trouble coming and addresses it before it’s a big deal.

That may require working with the pastor to get a decision, providing a team member who’s running behind schedule with extra help, or pulling in a few people for a quick meeting to get them on the same page. Regardless, an event planner who has eyes on the entire planning process can quickly deal with potential problems.

An event planner can save the rest of the church staff time, prevent issues, and ensure the week leading up to the event isn’t a stressful one. By leveraging the detail-oriented talents of a good event planner, you can have more successful (not stressful) events at your church.

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A vital component to hosting impactful church events

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Hosting events can be a great way to minister to and serve people through your church. However, events can take a significant toll on your budget, staff, and volunteers.

Fortunately, it is possible to reap the benefits of hosting events without the extra stress or expense. How do you do it? Plan in advance. In fact, I recommend a year out.

No, I’m not saying you need to create a detailed to-do list a year ahead, but at least decide which events your church will host for the year.

By doing this well in advance, your team will have time to get all their ideas on the table, discuss what events are best at each time of year, and determine whether you need to space the events out. Doing this exercise when there’s no time crunch will help everyone to stay focused on the big picture.

Here’s how to get started planning church events a year ahead:

Step No. 1: Get All Ideas on the Calendar

This is the fun part: Get a huge wall calendar (erasable is best) and write out every event you intend to host in the upcoming year. Have each ministry department leader put their events on the calendar and make sure you include all other churchwide events.

Step No. 2: Set Up a Calendar Review Meeting

Once you’ve written them all down in one calendar, organize an event review meeting. It’s important to have all ministry department leaders, the Executive Pastor, Senior Pastor, and ministry support department leaders (finance, communications, facilities, etc.) participate in this calendar review.

Step No. 3: Discuss the Proposed Calendar

At the calendar review meeting, get to the specifics of each event you’re intending to host. Here are some questions to help you move along the discussion:

Have we hosted this event before? If so, was it successful? If not, why do we want to do it again?

Do we have too many events within a four- to six-week timeframe? If so, which ones can we move — if they aren’t specific to a season or holiday — or eliminate?

What else is going on in our church or community that might conflict with any of these events? For example:

  • Does your community host a large charity race, fair, parade, or another big event that would conflict with a potential church event?
  • Do you have any remodeling or building projects coming up that could impact your ability to host an event during a certain timeframe?
  • For summertime events: How engaged is your congregation in church events during the summer months? Do most people take a vacation or do they stay around town? Consider this before planning too many summer activities.

Step No. 4: Evaluate the Workload

Dive deeper into your review discussion by evaluating the possible workload issues that could arise with too many events. Consider the following:

If you have several events within a four- to six-week timeframe, do you have enough volunteers to cover them without them having to work more than one event?

Does your staff have the capacity to handle the preparation for several events at once? For example, can your communications department create graphics, webpages, video announcements, and other promotional materials for multiple events at the same time?

Remember: Even if many of the events are department-specific, the supporting departments will work on more than one event at a time.

Step No. 5: Consider the Budget

The last thing to consider in your review is the budget. Do you have a budget set (or at least a draft) for each event proposed? If not, prepare those numbers before finalizing the calendar.

You might find that you don’t have the cash flow to support several events at once. This could lead to you eliminating, scaling back, or spreading out events.

Planning church events can be a bonding and exciting experience for you and your planning team, but only if you have enough time to enjoy it. With a little bit of intentional planning ahead of time, you’re setting your team up for success down the road.

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4 little-known costs of church events

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Hosting events throughout the year is how many churches are able to expand their reach within communities. Church events allow a unique space for fellowship and a chance to share the Word of God outside of Sunday services.

From Vacation Bible School to marriage retreats to Christmas concerts to Easter celebrations, churches have plenty to plan. But while ministries are frequent event hosts, it’s rare to find one with a standard process for planning those events.

Often, it’s a “make it happen no matter what” mindset that can seem chaotic and rushed. In my experience, that combination leads to overspending money and overextending people.

If you think your church is falling into this expensive event planning trap, it’s good to identify how church dollars and resources are being spent. Here are four ways your church events are costing so much.

1. High Volunteer Turnover

High volunteer turnover is a potential sign that your church event planning process needs an overhaul. If you don’t have clear planning procedures in place, last-minute volunteer requests and changes will undoubtedly come up.

Though they may still offer to serve at an event, volunteers can become weary of the late requests and may stop serving altogether. Like anyone else, volunteers don’t appreciate chaos and a lack of clear direction.

When that happens, they can’t do their job well, leaving staff members frustrated and volunteers discouraged. When you lose volunteers, you’re losing your ability to run events effectively and within budget.

2. Church Staff Burnout

A lack of advanced planning, especially for bigger, more complex events, will require church staff to put in extra hours in the weeks leading up to the event. If this happens once or twice a year, it may not have much of an impact.

However, if this is the norm for your church’s events, you’ll end up with staff members who dread the next one — and families who resent the church for taking away their spouse or parent so much. The result of this is staff burnout, which may lead to staff members leaving or at a minimum, having a hard time staying engaged in their roles.

3. Last-Minute Spending Habits

Church budgets tend to be tight and most ministry leaders seek to be excellent stewards of the financial resources entrusted to them. However, when events aren’t planned ahead of time, you’re likely to run into additional costs that you wouldn’t have otherwise.

With last-minute planning comes rush fees for shipping and vendors who charge extra for quicker turnarounds. This could also lead staff members to buy items pre-made that would have been cheaper to make or pay more for items because there’s no time to shop for better deals.

4. Congregational Overwhelm

Does your church do too much? Though the intentions are good, sometimes churches take on a little more than they can handle with the hopes of reaching more people.

In reality, if a church hosts too many events within a short period of time it can overwhelm the congregation. With so many events come myriad announcements and requests for them to participate. Eventually, they’re going to tune you out and only go to the events they’ve always participated in. Some may even stop joining in on events altogether.

This, of course, is the complete opposite of your goal in spreading the message of Jesus. It’ll also make it extremely difficult to make up the money spent on planning the events. In most circumstances, less is more.

At the end of the day, planning pays. By investing time to plan at last three to six months out, your team will be able to clearly identify the vision for the event, how best to communicate it to your target audience, invite volunteers to get involved early, and pay a lot less for event vendors and merchandise.

If your church needs to reevaluate its planning process but you’re unsure what that would look like, check out my book, “Big Event Success for Churches,” today. You can read the first chapter for free here.

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