Tag Archives: Radio

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Radio Has a Great Story

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Author: Annette Malave, SVP/Insights, RAB

As states across the country locked down, it created massive shifts in behaviors and routines. We’ve all read about studies that have analyzed the shifts and the overall mood by people across the country. One thing was evident among all these studies – people are missing what they did every day.

States are slowly reopening across the country. Does that mean that everything will go back to normal? Probably not, but that doesn’t mean that what people want and missed has changed.

People are looking forward to going to restaurants, shopping, seeing family and more. Believe it or not, people are missing their commute to work.

CarInsurance.org surveyed over 1,000 people mid-April about driving during COVID-19. Before the pandemic, those respondents who worked full time spent nearly five hours commuting each week (Some of you who live in major cities are probably wishing your weekly commute used to be that short). You may find it odd, but those adults who were employed full time or who were self-employed and now working remotely, 45% are missing their commute to and from work.

What? Why would anyone miss commuting? Perhaps it is not so much about the commute but more about what they did during the commute. With the ability to select multiple options, the thing missed most was audio in some form – listening to music, podcasts/audiobooks and talk radio.

It’s no surprise that there is a great desire for everything to be the way it used to be, yet we have also adapted. We’ve found new ways to meet, communicate, celebrate and explore and many have also begun to incorporate some of the things they have missed – specifically, radio.

Despite changes in workplace locations, radio has a great story. Offering music, information and entertainment has always been a value that radio has delivered. It is a part of a person’s day and their commute. So, if the new commute is going from their bedroom to their new makeshift office, they are tuning in to radio.

Radio listening levels are returning and getting closer to the levels that existed before COVID-19. According to Nielsen data released earlier this month, radio listening levels are at 82% of where they were before. Despite shifts in where people are located, the majority of radio listening still takes place out of the home (58%), versus in home (42%).

Radio has incredible reach. It connects emotionally. It’s an important part of a listener’s day. Radio has always had a great story and it still does.

Do you have a great story about radio? We’d love to hear it.

 

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The Spirit of Radio – Connecting in Times of Business Unusual

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Author: Tammy Greenberg, SVP/Business Development, RAB

“There’s something about the spirit of radio. It helps us all to know each other better and gives us a sense of purpose and community in a time where we need those things more than ever.”
– Adam Grant, Creative Director, AKQA (abridged).

Historically speaking, in periods of great challenge, truly there is no more important medium than local radio. In uncertain and unpredictable times, broadcast radio has proven that it is the backbone of the country’s information distribution system, with increased listening among consumers across all of its platforms.

The radio medium is and always has been a “call to action” and a “call to arms” medium. Consumers, businesses and brands turn to radio when they want it and when they need it, in an effort to bring communities together with local and humanized purpose.

Radio, as an industry and its collection of brands and small businesses, is not immune to the economic impact of the current COVID 19 crisis. However, radio broadcasters and radio stations will stop at nothing to continue to deliver on their purpose and to support communities coast to coast. According to a March 2020 Nielsen survey, the current situation amplifies our collective reliance on media. In fact, 83% of Americans are listening to AM/FM radio more or about the same, and advertisers have an opportunity to create lasting relationships with an extremely captive audience.

Radio informs listeners with the latest and most trusted national and local information related to the impact of the current pandemic. Radio entertains listeners while they work from home, and provides listeners with a companion so they feel less alone. It alleviates some of the stress listeners are experiencing, and helps listeners know where they can shop, what they can eat and how they can engage with local businesses. Perhaps most importantly, it brings listeners (communities and our nation) together to help those that need it most. Click for more.

A glimpse into some examples of the true power of radio at work among national and local communities and on behalf of its advertising partners:

  • iHeartMedia’s “Living Room Concert for America,” broadcast in partnership with FOX on March 29, raised nearly $8 million for coronavirus relief, and attracted some 8.7 million viewers, according to early Nielsen ratings. The benefit special paid tribute to the frontline health professionals, first responders and local heroes who are putting their lives in harm’s way to help their neighbors and fight the spread of the virus. The music event encouraged viewers to support two of the many charitable organizations helping victims and first responders during the pandemic: Feeding America® and First Responders Children’s Foundation. The event was kicked off by a generous donation by corporate partner Procter & Gamble, and matched by FOX Corporation.
  • Hubbard Radio’s West Palm Beach morning show cohosts Tim & Chelsea on WIRK 103.1 saved a local restaurant (Morgan’s Country Kitchen in Royal Palm) by taking a series of live call-ins over the air and naturally and sincerely supporting the caller’s anxiety and taking action for the business which resulted in record breaking sales for the restaurant. Take a listen.
  • Impact Radio Group of Idaho offered one free week of advertising on seven local radio stations to 100 businesses. The overwhelming response led to all spots being claimed in under 10 hours, demonstrating the great need radio is to the business community right now.
  • Similarly, Townsquare’s FUN 107 in the South Coast (Mass.) is donating commercials to local businesses that are struggling, with a goal to demonstrate that these businesses are being proactive in their approach, that they understand the struggle that the community is going through and that they will be here and ready with their offers as soon as the state’s restrictions are lifted.
  • The “Big Mama and the Wild Bunch Morning Show” on Beasley Media Group CHR “B 103.9” WXKB Fort Meyers has conducted a medical supply drive to donate gloves, protective eyewear and masks. They have delivered the first batch to Lee Memorial Health System on Thursday, March 27.
  • “Chaz and AJ,” morning hosts at Connoisseur Media classic rock WPLR New Haven (99.1), hosted a commercial free “Small Business Town Hall Meeting” with Senator Richard Blumenthal and Mark Hayward, Regional Administrator of the Small Business Administration on Monday, March 30 which offered meaningful and credible advice to listeners.
  • iHeartRadio, Z100 New York and Elvis Duran have teamed up with the Empire State Building to create a new music-to-light show every night through April 2 to honor the everyday heroes risking their lives to fight the COVID-19 pandemic. Each night, Elvis Duran and Z100 will identify and salute the heroes on the front line of this crisis. Z100 then plays the inspiring New York anthem from Alicia Keys, “New York State of Mind,” as the Empire State Building begins its dramatic light show to Keys’ song.
  • With churches closed, communities are lacking the physical connection with a ‘rock’ during this time of crisis. AURN (American Urban Radio Networks) Inspirational Network is offering an Easter special for radio, hosted by Grammy Award-winning gospel artist Bobby Jones.
  • Estrella Media, with radio stations in Southern California, Dallas and Houston, Texas, teamed up with top regional Mexican recording artists for the “Cuidate” (Take Care of Yourself) music video, as part of its #SiSePuede (Yes We Can) community empowerment campaign for COVID-19 prevention.
  • Entercom’s Rhythmic Tony Sco and the Dream Team on KBLX in San Francisco wrote and produced the KBLX COVID-19 “commandments” song, through the filter of the personality of the station and show, providing listeners with tips for staying healthy.
  • Classic hits station KXJ in Juneau, Alaska, is bringing the community together through Neighborhood Karaoke, where every night at 6 p.m., they play Neil Diamond’s “Sweet Caroline,” and listeners are asked to roll down the windows and belt it out.
  • Magic 97.9 in Boise, Idaho, launched “Letters of Love,” to support the people in the community that need it the most right now. The program invites kids to write a daily letter to a senior/caregiver, doctor or hospital.
  • Summit Media’s Hot AC WURV 103.7 Play in Richmond, Virginia invited teachers to leave a message for their students that were then played over the air spreading love and encouragement.
  • Entercom’s KYXY Radio 96.5 in San Diego flipped over to Christmas music seven days a week, from 12-1p.m., and nightly from 6 p.m.-midnight, to spread joy and offer a distraction to “cheer up” the pandemic.

It’s been noted that the best response to messaging in the current environment follows three core principles:

  1. Be relevant and deliver a positive connection to your brand
  2. Make a difference by ensuring the messaging is both meaningful and useful
  3. Come through and have your customers’ backs, even though it may hurt you financially in the short term

Radio is delivering. Radio is helping businesses, large and small. Radio is a trusted and empathetic medium. Radio is relevant to consumers today and every day.

We invite and encourage you, our advertising partners, to join us and allow us to help you to create lasting relationships with our local audiences. When you do, we are confident these audiences will thank you for years to come.

When it feels like everything surrounding you is canceled, keep in mind, “Radio. It’s On.” Radio is on for your consumers, Radio is on for our front lines and Radio is on for your business!

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Radio. It’s On!

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Author: Annette Malave, SVP/Insights, RAB

Cancellations, social distancing, empty streets, working from home, virtual classes – this has become the new norm for many of us. We are all anxiously waiting to get back to how it used to be. In the interim, there is one thing that everyone can count on. Radio. It’s On.

People across the country are engaged with all the news and media coverage, consuming more media daily since the outbreak. According to a NuVoodoo survey of over 2,500 people who stayed on top of breaking news from March 18 to March 20, 64% of respondents used some form of audio.

Radio, across platforms and devices, has always served as a companion, as well as a form of entertainment and information. That has not changed despite this pandemic. This past week, people have used AM/FM radios, mobile phones, smart speakers and their computer to listen to audio content.

As covered before, radio has a personal and emotional connection – unlike any other medium. People want – and need – to hear a familiar voice during times of crisis – over 51% of people agree.

As people across the country find themselves homebound, they are tapping into entertainment options, and radio delivers. During this same time period, 71% of respondents used some form of audio for entertainment – 48% listened to AM/FM radio, 31% used an app or site to stream and 27% listened to a podcast.

When looking for entertainment options and content via radio or audio, they are listening to everything – music, sports, talk and other formats/genres.

Radio is the original mobile medium, and today’s technology allows listeners to tap into audio content on a multitude of devices – even as they stay at home. According to one report by Entercom, they are seeing increased audio use via devices and platforms. Based on data reported last week, Radio.com experienced a 21% in news listenership with TLH (total listening hours):

  • News & Talk
    • Up 26% on mobile
    • Up 20% on smart speakers
    • Up 16% on desktop
  • Sports
    • Up 15% on mobile
    • Up 11% on smart speakers
    • Up 1% on desktop
  • Podcasts (from February)
    • Up 39% with Lifestyle & Informational genres
    • Up 24% with Political & Talk
    • Up 7% with Entertainment

This is a new world for everyone and people across the country are adjusting to a new norm. Radio remains a constant and dependable component of everyone’s day. Just take a look at some of the reasons why:

Send your examples of Radio It’s On to rabcorpmarketing@rab.com so we may turn it into a social media tile to share. You can find a social media tile like this and others, here.

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The Voice That Keeps You Company

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Author: Annette Malave, SVP/Insights, RAB

During RAB’s team coverage of CES 2020, John Holdridge of Fullscreen, a social content company, believes that there is a pending social recession. He said that people may “optimize their time for their health and well-being, there may be a point of turn-off for social.” How can eliminating social media be beneficial to a person’s health and well-being? According to a survey sponsored by the Cigna Health Insurance Company, loneliness is at an all-time high and triggered using social media. On the other hand, some studies have pointed to audio and voice as an aid to battle loneliness.

Radio, regardless of the device or platform used to engage, has always been credited for its ease of use, companionship and mood-lifting ability. Radio has been considered a trusted friend by listeners. Radio has never created FOMO (fear of missing out). Radio, via the voices on air, has always created a sense of community and inclusiveness. Listeners have admitted that they like to work with the Radio on, which may be why Radio’s reach peaks during weekday work hours, according to the latest RADAR data.

Beyond bringing Radio back into the home, various devices have highlighted one of Radio’s powerful assets – voice. Smart speakers have highlighted what Radio has known all along – the impact and effect of voice.

According to the latest Nielsen Total Audience Report, voice assistants are now used by 40% of adults. These smart speakers are used daily or several times during the day by 60% of adults and 54% of U.S. adults have used voice commands.

What do people do with their voice-activated smart devices? First and foremost, they listen to music (77%) and spoken word (23%), according to the Smart Audio Report. Specifically, AM/FM Radio has the highest share of time spent on a smart speaker – more than any other streaming or audio option. With AM/FM Radio as the top audio source on a smart speaker, it should be of no surprise that smart speakers are now being used to help people feel less lonely.

Radio has been used as a method to manage loneliness for some. The BBC conducted an experiment among 55,000 participants and discovered that listening to Radio was an effective tool to help manage loneliness. The same is true for smart speakers, as experiments and studies have shown that smart speakers, with its voices, can help mitigate that feeling of loneliness among people of all ages.

The voices that have always been considered a companion and a friend over-the-air, are now also available on this platform. The voices of Radio are always available to keep you company.

 

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Insights into CES

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Author: Annette Malave, SVP/Insights, RAB

Once viewed as an event for techies, CES has radically evolved. CES 2020 was not about consumer electronics, it was about the consumer experience. Technology is shifting everything. It is driving brand transformation and enhancing the experience for consumers, while also having an impact on everything they do – banking, cooking, shopping and raising families.

During RAB’s team coverage of CES, the intelligence of things was not only seen, but heard throughout the convention. There was also a shift in how companies are shifting how they engage and present themselves to consumers. It is no longer about brand marketing, but brand storytelling.

Brand positioning and innovation

Creating products that consumers may want is no longer considered a viable option for today’s brands. Brands now need to place the consumer at the forefront, in order to innovate and remain relevant. As a 182-year-old company, P&G has pivoted and adapted the mentality of a startup, identifying a consumer’s problem and developing a solution. Retailers must reevaluate how to engage with consumers, both virtually and physically, as consumers shop both online and brick-and-mortar. Retailers can mine data to enhance the value and knowledge of their customers to determine what customers need and how to service them.

Shift in social

Facebook. TikTok. Instagram. While these and many other social media platforms and influencers remain popular, what is their future? At CES, the forecast is one of change.

John Holdridge of Fullscreen, a social content company, believes that there is a pending social recession. While people continue to engage with content on social media, he believes that people are “at a time when they are trying to manage their time better.” Holdridge goes on to say that as people “optimize their time for their health and well being, there may be a point of turn-off for social.”

There will also be a shift in influencers – from highly-recognized celebrities to microinfluencers. Jason Jercinovic of North Highland, a global management consulting firm, believes that 2020 will be the year of microinfluencers. Jercinovic defines microinfluencers as normal people talking about what they are doing, such as mom bloggers and even people you turn to for advice on specific products. These microinfluencers place more importance on the audience being influenced, giving brands the opportunity to take advantage of a more intimate relationship, formed via social media.

Success with podcasts

Still in a high-growth mode, the key to successful podcast content and engagement is simple. Anya Grundmann of NPR touts their success to keeping ad messaging limited and “not so in-your-face.” According to Grundmann, the message must sound authentic and not negatively impact the reason for the people listening to that show.

What it means for radio

Thanks to technology, there is a collision between audio and voice and consumers are benefiting from it all.

  • Radio is now more discoverable. HD Radio delivers a rich multimedia user experience – rich graphics, images and supporting text that enhances the end-users’ broadcast radio experience.
  • Voice is now part of the ecosystem. With AI devices, it is now convenient for listeners to shout out something and make it happen – whether it is listening to a radio station or finding out more about a product they heard during a broadcast.
  • Focus on the importance of community. Advances in technology may never be able to replicate the connection to community. Auto dealers recognize the importance of that connection and the power of audio and its scale, which leverages the channel of audio to help serve their community.
  • Radio works. Attribution and metrics prove that. According to March Pritchard, P&G, “radio is as efficient and a delivers a higher ROI than other media.”

As a consumer, what advice would you give the brands you engage with that might improve your experience with them?

 

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Radio’s Top 10 to Usher in 2020

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Author: Tammy Greenberg, SVP/Business Development, RAB

As we leave one decade to enter another, we couldn’t be prouder of the progress that radio has made to continuously deliver first-class and relevant content to listeners any way they wish to consume it. Among consumers today, audio is hot and radio is hotter. Advertisers from Main Street to Wall Street are tapping into radio’s incredible power and unique attributes. Why? Because radio is emotionally engaging, personal and measurable with the ability to deliver ad messages in a safe and receptive environment.

So, as we usher in 2020, our last post of the year provides you with our Top 10 favorite pieces of newsworthy facts of 2019 (in no particular order) that emphasize the power of radio:

  1. Radio remains the #1 reach medium for 16 consecutive quarters. According to Nielsen’s Total Audience Report, September 2019:
    • Radio reaches 86% of teens (12-17), higher than any other medium or device
    • Radio reaches 92% of Black adults 18+
    • Radio reaches 96% of Hispanic adults 18+
  2. Smart speakers bring Radio back in to the home – 19% of total listening hours to AM/FM radio streams occurred on smart speakers in January 2019, representing a 111% year-over-year increase, according to Triton Digital.
  3. Podcast listening and advertising are on the rise!
    • 39% of agencies and marketers are currently advertising in podcasts, up from 32% in May 2018. Podcast advertising today is over 2.5X greater than it was in September 2015. Read more.
    • Podcast listening increased from 44% to 51% of population in 2019, equating to 144 million people, and 197 million people 12+ are familiar with a podcast.
    • 54% of consumers surveyed regularly listen to 2-3 podcasts.
  4. 96% of advertisers surveyed by RAB plan to create a sonic identity for their brand.
    • 85% agree: “My brand needs to establish audio cues on radio for the growing adoption of voice-activated devices.”
    • Nearly 92% will use radio to trigger voice commands.
    • 83% think radio is the strongest media to establish a sonic brand (followed by 17% digital –0% for TV, Print and OOH).
  5. Radio supports communities from coast to coast – keeping them informed, entertained and engaged, and millions to local charities.
  6. P&G’s Old Spice Pomade wins the $50,000 Best of Show Radio Mercury Award, created by and awarded to Wieden + Kennedy. Get inspired by all the 2019 winners.
  7. Audio advertising is stronger in engaging consumer emotions than visual advertising. Read more.
  8. AM/FM Radio continues to rule the road as the #1 in-car audio entertainment choice.
  9. Radio drives results: significant incremental online activity for businesses across categories, $10:$1 ROI, 8X greater call volume.
  10. Radio has massive reach among registered voters, and rules audio share.
    • Registered voters spend 59% of audio time with ad-supported media, and AM/FM radio accounts for 80% of the daily audio time spent with any ad-supported platform.

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Local Driving Business

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Author: Annette Malave, SVP/Insights, RAB

Small businesses. They are the heartbeat of America and Main Street. Despite the current trend of online shopping, consumers across the country still love to support and shop at small businesses where they live and work. This Saturday, we celebrate small businesses across the country.

According to the Small Business Association, there are well over 30 million small businesses across the country. They are as integral to the local landscape as the schools, public libraries and local radio stations.
Defined as those businesses with fewer than 500 employees, small businesses help to drive economic growth in the communities they serve. Created in 2010 by American Express, Small Business Saturday (nestled between Black Friday and Cyber Monday) became an official event in 2011 and has continued to drive consumer spending each year.

According to the 2018 Small Business Saturday Consumer Insights Survey, 94% of consumers appreciate what small businesses do for the local community and 91% believe that it is more important than ever to shop or patronize local small businesses.

With radio’s ability to drive foot and web traffic for advertisers of various sizes and categories, broadcast radio, as the true local medium in any market, is an important medium to reach small business owners.

And when it comes to reaching consumers and patrons of these local establishments, radio drives business. According to Scarborough, radio reaches:

• 93% of adults whose household that used tutoring service in the past year

• 92% of adults whose households that used a cash advance or title loan shop in the past year

• 92% of adults who shopped/used any day spa in the past year

• 91% of adults who used any dry cleaner in the past year

• 90% of adults who shopped or used a jewelry store in the past year

• 90% of adults whose household used a local insurance agent in the past year

So, this week, when listening to local radio stations via whatever device is available to you, we’re certain that you will hear radio ads promoting sales and driving traffic to local businesses.

Do you have a small business establishment that you frequent? Tell us how you feel about it.

 

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Radio Generates 8X More Response

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Contributor: Bruno Tabbi, President and Co-Founder, Ignition Toll-Free

Results. That’s what all advertisers want from any media channel they use. Radio has proven that it can drive in-store traffic and online traffic but what about phone traffic? Despite all the tech options available today, many consumers like to make their initial inquiry to a business over the phone. But using a random phone number on radio makes it incredibly challenging for listeners to remember how to reach the advertiser they just heard. That’s where vanity phone numbers come in. 

While phone calls seem like an unusual way to determine results, there are still advertisers that successfully experience positive results when using a phone number to increase their sales – also known as direct response.

When it comes to direct response advertising on radio, using an unforgettable vanity phone number is one of the best ways to get big results. One advertiser saw its sales increase 8x after adding 1-800-IDEAL-YOU to its radio ads. Before using 1-800-IDEAL-YOU they had used less memorable numbers like 844-323-THIN, shortcodes, and websites. 

But nothing came close to the response they received using 1-800-IDEAL-YOU. 

The idea of using a vanity phone number might seem a little passé in the era of the internet, AI and self-driving cars but their effectiveness is directly attributable to their ease of memorability and how they place consumers in direct contact with advertisers. That’s why vanity numbers on radio generate 58% more calls than random phone numbers. And when it comes to consumers’ ability to recall URLs compared to vanity phone numbers, URLs are 78% less memorable than vanity phone numbers

The effectiveness of vanity phone numbers is bolstered further by the simple fact that communicating by voice is faster, easier, and more effective than typing into a smartphone. 

Calls are the gold-standard in lead generation, outside of face-to-face, nothing compares. In fact, calls are 10-15 times more likely to generate a successful sale or follow-up activity than digital form submissions, which only convert 1% to 2% of the time, which means calls are much more efficient at generating revenue.

Many people will point to the uptick in web traffic an advertiser receives after its spot has run as an indication that radio works. But that data only tells a partial story. What that data does not tell you is how much more business you could have gained. Over 80% of people use search instead of entering a URL, so consumers are often exposed to items that run counter to the advertiser’s interest such as competitor ads and websites. Advertisers are aware of this possibility and attempt to combat it by running a pay-per-click (PPC) ad simultaneously with their radio campaign. A quality vanity number can provide substantial savings to radio advertisers by allowing them to bypass many of the obstacles found online. 

Vanity numbers boost response rates so well because they are easy to remember and direct, whereas sending listeners online requires additional steps before they can connect with the advertiser. There are also practical limitations to sending listeners online, such as if they are driving or in motion. 

Once online, the listener will begin to enter their search query and the web browser will then make suggestions in the search bar with its autocomplete feature. These suggestions can present the listener with common search terms about the advertiser and its competitors. Once their search query is submitted, the results will present several different messages which may include the radio advertiser’s own PPC ad along with their competitors. The listener may also encounter competitor websites, review sites, websites recommendations, etc. 

There can also be confusion over whether the site the listener found is the one that belongs to the radio advertiser. (For example, I personally made this mistake when I searched for a roofing company names Oakes Roofing. I had entered Oaks Roofing instead.)  

The path for a listener to become a customer can be longer online compared to a vanity phone number. Imagine a plumbing company advertising on radio with 1-800-PLUMBING. When the listener hears that ad, the path for them to connect with the advertiser is simple and direct, all they have to do is dial and press send.

Radio’s strength is in driving awareness, traffic, and sales. Radio, combined with the use of vanity numbers, has proven to drive interest and sales – eight times.

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Here’s What RADIO Stands For

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Author: Annette Malave, SVP/Insights, RAB

Anything is possible on radio.  You can hear a singing garbage bag, a hamburger rap song or something that sounds like a bull elk.  What you hear on the radio can also make you laugh, gasp or cry. 

Yes, anything is possible on radio and that’s what attendees heard on June 6 at the 2019 Radio Mercury Awards, held at SONY HALL in New York. 

Radio can deliver an ad message like no other medium and this year’s winners did just that.  “They innovated.  They had fun. They created little worlds that made me want to be there,” stated Jeff Kling, Chief Creative Officer at Lightning Orchard, and a final-round judge.   

A total of 14 Radio Mercury Award winners did just that.  And winning isn’t easy.  Chief Judge Chris Beresford-Hill, TBWA\Chiat\Day New York’s Chief Creative Officer, knows all too well.  It was the first creative award he won and he understands that “to be a winner, you have to do something that’s undeniably great.  You have to be excellent.”

As an award that recognizes and celebrates creative excellence, the Best of Show Radio Campaign (and $50,000 grand prize winner) did just that, creating a surprising and engaging spot that used a real radio personality and listeners to drive awareness of a new product – Old Spice Pomade.  You can hear it and all the winners here. 

During the event, attendees also learned what RADIO stands for.  Jeff Charney, Chief Marketing Officer of Progressive Insurance, shared a childhood experience and his first interaction with radio — a remote at a local retailer.  While accepting the 2019 Radio Mercury Awards’ “Radio Marketer of the Year” honor, he shared what he believes the letters R-A-D-I-O stand for. 

  • R is for relevance.  If you’re not relevant, we shouldn’t be in the business. We are very relevant today. 
  • A is for authenticity.  Every single spot that won was authentic and incredible. 
  • D is for disruption.  Everyone who won was disrupting. 
  • is for insight-based.  If you do stuff based on insight you’re going to win. 
  • O is for out-create. Every one of the winners was trying to out-create the other.  There’s never anything wrong with a little friendly competition.

Charney, passionate about both radio and the event, encouraged the creative audience to follow the letters R-A-D-I-O and guaranteed that they will become the Radio Mercury Awards’ 2020 “Marketer of the “Year.”

“Radio.  There’s nothing wrong with this business!” – Jeff Charney, CMO, Progressive Insurance 

If you missed the event, you can watch it here. 

Does the acronym R-A-D-I-O mean something to you?  Please share it with us. 

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Radio on Main Street Podcast Featuring Lori Lewis, Vice President Social Media at Modern Luxury

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Social media has become one of the most popular ways of connecting for both personal relationships as well as for use in professional brand building. In fact, it has become such an important means of communication it is hard to believe it has only been around for 11 years.

In this edition, Erica Farber, President and CEO of the RAB speaks with Lori Lewis, Vice President Social Media at Modern Luxury. She is also the lead volunteer that produces the annual Conclave. An early adopter Lori reminds us the actual focus of social media is to be used to share positive messages and to remember it is ok to take a break from it now and then.

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